popflex Archives - Blogilates

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Thursday
January 23, 2025

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Designing, Cassey's Blog, Products

You’ll never guess who came to my Target meet & greet

blogilates for target revsersible bow back tee sketch

Designing, Cassey's Blog, Products

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3 Comments

The most versatile layering top ever!

Designing, Cassey's Blog, Products

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38 Comments

I just launched a clothing line… AT TARGET

Designing, Cassey's Blog, Products

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17 Comments

Wait… Is This Really Happening?!

Designing, Cassey's Blog, Products

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112 Comments

It’s time for a real convo with real numbers…

Designing, Cassey's Blog, Products

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4 Comments

I know what you’re going to say…

popflex faux leather leggings cassey ho

Designing, Cassey's Blog, Products

A chic upgrade for our favorite viral leggings

popflex half zip warm up hoodie with zip kangaroo pocket

Designing, Cassey's Blog, Products

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2 Comments

What can fit in this pocket?!

cassey ho popflex sketch the perfect legging crisscross hourglass

Designing, Cassey's Blog, Products

I tried to make the perfect legging…

cassey ho blogilates perfect plane outfit blurred POPFLEX

Designing, Cassey's Blog, Products

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1 Comment

The perfect plane outfit!

Designing, Cassey's Blog, Products, Most-Popular

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18 Comments

The Cloud Hoodie Obsession Continues ☁️

turning insults into halloween costumes

Designing, Cassey's Blog, Products

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3 Comments

Turning your insults into costumes

Designing, Cassey's Blog, Products

Addressing your sleep romper concerns…

popflex dreams sleepwear sleep romper sleep shirt pants shorts modal fabric

Designing, Cassey's Blog, Products

1.5 years later, my first sleepwear collection is here 🌙

popflex reversible long sleeve tee

Designing, Cassey's Blog, Products

HOW did I not test this?!

Designing, Cassey's Blog, Products

I’m always two steps ahead ✌️

cassey ho blogilates reacting to popflex outfits in taylor swift music video

Designing, Cassey's Blog, Products, Most-Popular

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10 Comments

DEAD because this was not even on the bingo card of my dreams

cassey ho wearing popflex favorite long sleeve white with hiking skort

Designing, Cassey's Blog, Products

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2 Comments

Meet Your Favorite Long Sleeve!

cassey ho wearing popflex on the run ruffle tights running shorts with tights black

Designing, Cassey's Blog, Products

Running shorts that make you feel like a ballerina? 🩰

Designing, Cassey's Blog, Products

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4 Comments

This trend but my designs evolve as I evolve

popflex cora backpack for school

Designing, Cassey's Blog, Products

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5 Comments

Can you use the Cora Backpack for school?

Designing, Cassey's Blog, Products

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3 Comments

Simone took “Train like a beast” VERY literally…

Cassey's Blog, Products

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2 Comments

The Try-On Crew is SERVING in the POPFLEX Reef Romper

Fashion, Designing, Cassey's Blog

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23 Comments

SHEIN has fully gone shameless thief mode. Ugh.

popflex diaper bag delilah duffle

Designing, Cassey's Blog, Products

Can you use the Delilah Duffle as a diaper bag?

Fashion, Designing, Cassey's Blog, Products

Let’s DIVE into POPFLEX Swim 2024!

cassey ho popflex bridget belt bag blogilates

Cassey's Blog

Meet the Bridget Belt Bag!

Fashion, Designing, Cassey's Blog

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10 Comments

I am so weirded out…dupe culture, exposed.

popflex swim retro bikini high coverage bikini bottoms sandbar strapless bikini top sand dollar surf short cassey ho blogilates clothing

Cassey's Blog

So you want a two-piece version of the Reef Romper…

Cassey's Blog

A quick 24 hours in Miami!

Fashion, Designing, Cassey's Blog, Products

A skort for my non-twirly girlies

taylor swift wearing popflex pirouette skort digital lavender blogilates

Fashion, Designing, Cassey's Blog, Products

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26 Comments

My wildest dream just came true and I’m DYING

cassey ho ceo and lead designer of popflex blogilates with sketches

Fashion, Designing, Cassey's Blog, Products

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12 Comments

A fun photoshoot to reflect my ✨fashion designer era✨

taylor swift cookies imgonnagetyouback lyrics lilac short skirt brenda's sweet treats popflex pirouette skort blogilates

Fashion, Designing, Cassey's Blog, Products

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5 Comments

This package just made me cry

2000s fashion trend tank top layering popflex mesh bow back long sleeve cassey ho

Fashion, Designing, Cassey's Blog, Products

Layering, but make it 2024

Life, Gift Guides

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1 Comment

Mother’s Day Gift Ideas – For the Mom Who Has Everything, and Wants Nothing

popflex reversible deep v tee sketch blogilates shop

Fashion, Designing, Cassey's Blog, Products

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1 Comment

The “Why” Behind the Reversible Deep V Tee

popflex try-on crew crisscross hourglass bell bottoms review

Cassey's Blog, Products

Groovin’ with the Try-On Crew in the Crisscross Hourglass® Bell Bottom!

blogilates sketch popflex that's a wrap skort travel skort sketch

Fashion, Designing, Cassey's Blog, Products

Mission: Create the ultimate travel skort

popflex take a hike overalls design sketch blogilates overalls cassey ho

Fashion, Designing, Cassey's Blog, Products

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5 Comments

Maybe these aren’t just for hiking?

POPFLEX Bungee Superskort try on group

Cassey's Blog, Products

Proof that skorts really are for EVERYONE

blogilates cassey ho wearing popflex hourglass maxi dress with sun hat beach outfit

Fashion, Designing, Cassey's Blog, Products

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2 Comments

A bodycon dress that doesn’t make you body-conscious

cassey ho blogilates wearing popflex chasing pavements mockneck pullover for running

Fashion, Designing, Cassey's Blog, Products

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1 Comment

Finally designed the perfect layering piece for running

cassey ho blogilates take a hike overalls popflex hiking overalls

Fashion, Designing, Cassey's Blog, Products

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1 Comment

Putting myself in your hiking boots to design these overalls

popflex heart racer moto jacket sketch cassey ho blogilates clothing

Fashion, Designing, Cassey's Blog, Products

A going out jacket, but make it comfy

popflex supershort Runsie cassey ho

Fashion, Designing, Cassey's Blog, Products

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6 Comments

Revamping my first ever romper to create the Supershort™ Runsie

Feelings, Fitness, Wellness

Target takes on affordable wellness (and we’re so here for it)

popflex juliet wrap skort try-on crew ballet skort

Cassey's Blog, Life, Products

Living our ballerina dreams in the Juliet Wrap Skort

popflex on the run ruffle short lilac

Fashion, Designing, Cassey's Blog, Products

Time to give running shorts a makeover

popflex athena backpack sketch blogilates cassey ho

Fashion, Designing, Cassey's Blog, Products

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4 Comments

Guess how many pockets this backpack has!

cassey ho wearing popflex juliet wrap ballet skort pink

Fashion, Designing, Cassey's Blog, Products

Can’t stop dancing in the Juliet Wrap Skort 🩰

popflex supersculpt seamless leggings sketch cassey ho blogilates

Fashion, Designing, Cassey's Blog, Products

How I designed my strechy, sculpty Supersculpt™ Seamless Leggings

popflex baby sloane tote

Fashion, Designing, Cassey's Blog, Products

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1 Comment

A Tiny, Adorable Version of Our Favorite Tote

cassey in gym slow girl full body workout routine

Fashion, Designing, Cassey's Blog, Products

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7 Comments

My current slow girl era full body routine

popflex find your inner fleece jacket cassey ho blogilates design sketch

Fashion, Designing, Cassey's Blog, Products

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4 Comments

The coziest fleece jacket for all of your adventures

popflex try-on crew seamless what's the scoop sports bra and crisscross hourglass legging

Cassey's Blog, Life, Products

Trying one Seamless set on 9 different bodies.

popflex cloud sweatshirt romper sketch

Fashion, Designing, Cassey's Blog, Products

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2 Comments

You Wanted a Hoodie Romper 👀

popflex pillow packable puffer jacket cassey ho design sketch

Cassey's Blog, Entrepreneurship, Life

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1 Comment

This packable puffer jacket was made for the cold girlies ❄️

cassey ho blogilates youtube aapi awards 2023

Cassey's Blog, Entrepreneurship, Life

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1 Comment

A snapshot of life lately…

popflex crisscross hourglass flared leggings cassey ho blogilates leggings

Cassey's Blog, Life, Products

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2 Comments

These flared leggings have sold out more times than I can count

popflex cloud crewneck sweater sketch cassey ho shop blogilates

Cassey's Blog, Life, Products

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1 Comment

The crewneck that changed how I feel about crewnecks

popflex ooey gooey drawstring rollover sweatpants cassey ho sketch perfect sweatpants

Cassey's Blog, Life, Products

Did we just create the perfect sweatpants?!

cassey ho wearing popflex ooey gooey half zip clay with flared leggings

Cassey's Blog, Life, Products

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2 Comments

This Half Zip Has a Secret… 👀

popflex 2024 fit planner

Cassey's Blog, Life, Products

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21 Comments

Revealing the 2024 Fit Planner!!!

cassey ho blogilates wearing popflex cocoon coat and flared leggings riverwalk

Cassey's Blog, Life, Products

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6 Comments

The Cocoon Coat is back and I’m wearing her with everything.

cassey ho blogilates at youtube hq women's summit 2023

Cassey's Blog, Life, Products

Speaking at YouTube HQ and my new favorite possession

cassey ho blogilates wearing popflex digital lavender pirouette skort and corset bra

Cassey's Blog, Life, Products

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1 Comment

You asked for lavender! Here’s how it turned out 💜

popflex cloud hoodie sketch

Cassey's Blog, Life, Products

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1 Comment

THIS is a hoodie that hoodies.

Cassey's Blog, Life, Products

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3 Comments

This is My “Pinch Me” Moment

cassey ho wearing popflex go with the flow long sleeve jumpsuit

Cassey's Blog, Life, Products

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1 Comment

A moment for genuine friendship…and the jumpsuit

cassey ho wearing popflex corset pirouette dress

Cassey's Blog, Life, Products

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1 Comment

Turned the Pirouette Skort into a party dress!

Cassey's Blog, Life, Products

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1 Comment

Why women are obsessed with pockets

popflex sklegging sketch

Cassey's Blog, Life, Products

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2 Comments

Another one for the modest girlies!

popflex try on crew sweat sesh crop top high neck sports bra

Cassey's Blog, Life, Products

Fit Check: The Sweat Sesh Crop Top

popflex ace 'em pleated skort group try-on

Cassey's Blog, Life, Products

Proof that XXS-3X CAN look good in the same style skort

cassey holding popflex beach bed towel reversible beach towel with pockets in zipper bag on the beach

Cassey's Blog, Life, Products

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19 Comments

The Beach Bed Towel is a total game changer

cassey ho holding sketch of popflex game day dress hoodie dress

Cassey's Blog, Life, Products

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2 Comments

The hoodie dress that almost died.

popflex superbra try on crew

Cassey's Blog, Life, Products

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1 Comment

Putting the Superbra™ to the Ultimate Test!

Cassey's Blog, Life, Products

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1 Comment

“A workout dress won’t work on my body.”

Cassey's Blog, Life, Products

Bikini bottoms should be wider than a tortilla chip

cassey ho wearing popflex superbra with a sketch design high impact sports bra for big bust

Cassey's Blog, Life, Products

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2 Comments

Meet the High-Impact Sports Bra of Your Dreams

cassey ho at streamy awards 2023

Cassey's Blog, Life, Products

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3 Comments

Cutting my bangs HOURS before the red carpet

cassey ho popflex superbra sketch best high impact sports bra

Cassey's Blog, Life, Products

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2 Comments

The 2.5-Year Superbra Journey

cassey ho wearing popflex ace em pleated skort

Cassey's Blog, Life, Products

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4 Comments

The pleated skort young me wishes she had

cassey ho blogilates wearing popflex low rise supershort low rise shorts

Cassey's Blog, Life, Products

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4 Comments

2000s Low Rise Shorts Are Back 👀

popflex matchpoint zipper dress sketch

Cassey's Blog, Life, Products

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4 Comments

Adding a new active dress to the fam

cassey ho wearing popflex low rise supershort and high rise supershort bubblegum white

Cassey's Blog, Life, Products

Are You Team Low Rise or Team High Rise?!

silver or black western boot taylor swift eras tour outfits cassey ho blogilates

Cassey's Blog, Life, Products

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2 Comments

Choosing My Eras Tour Outfit!!

popflex hiking superskort cargo skort

Cassey's Blog, Life, Products

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3 Comments

Meet Your New Go-To Adventure Skort!!

cassey ho design popflex sklegging leggings with skirt modest fashion

Cassey's Blog, Life, Products

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9 Comments

This design isn’t for everyone…

Designs that died pt.3

Designing, Cassey's Blog, Products, Designs That Died

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5 Comments

Designs That Died: Part 3

cassey wearing popflex bow back long sleeve

Designing, Cassey's Blog, Life, Products

The Bow Back Long Sleeve, 4 Ways

Fashion, Designing, Cassey's Blog, Entrepreneurship

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72 Comments

Shein stole my design AGAIN. And I have more tea.

barbiecore style inspo jeans pink crochet top pink clear sandals pink cutout swimsuit vintage sunglasses blogilates

Fashion, Life, Trending

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2 Comments

Dress for the Dream House With These Barbiecore-Inspired Looks!

cassey ho wearing popflex pirouette skort white

Cassey's Blog, Life, Products

Pirouette Skorts are finally back!!!

Cassey Ho wearing the Coastline Cap Sleeve Bikini Top

Cassey's Blog, Life, Products

Bridgerton Vibes, But Make It a Bikini Top

Cassey's Blog, Life, Products

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2 Comments

Remember when you asked for swimwear with more coverage?

Designing, Life, Body Image

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11 Comments

How Do You Measure Your Bra Size at Home? Let’s Learn Together.

Cassey's Blog, Life, Products

A Beautiful Beach Bag With A Secret Pocket?!?

Cassey's Blog, Life, Products

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1 Comment

A strapless bikini top that won’t fall off?!

Dive into something else

food

BEST OF

food

BODY IMAGE

food

FEELINGS

food

ENTREPRENEURSHIP

issue

FOOD

relation

LIFE

blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

HBD TO ME (and my 1st patent) 🎈 499 dupes DOW

HBD TO ME (and my 1st patent) 🎈

499 dupes DOWN 🔪

And yes, T-Swift will forever & always be the soundtrack to my life 💿

sometimes you choose the dimly lit shed and hope f

sometimes you choose the dimly lit shed and hope for the best

jk don’t ever choose the shed

don’t do it

lucky to still be alive tbh

Please go write your teachers. They are still thin

Please go write your teachers. They are still thinking about you ❤️

Ms. Lyttle was my 2nd grade teacher at Welby Way Magnet School and I’ll never forget the kindness she extended towards me and my family. She was an incredible teacher but also cared for her students like they were her own kids. I remember one day, my parents couldn’t pick me up from school so she offered to drive me home that evening. She didn’t have to but she did, and it’s things like that make me think of her and how she’s doing every once in a while.

I don’t know why I hesitate when I think about reaching out to my teachers. I think about this a lot actually. I guess I’m scared they won’t remember me and it’ll be “weird” but honestly who cares because there’s nothing weird about telling someone how much of a positive impact they’ve left on your life, FOR life. So, no more hesitating. I’m writing my favorite teachers and professors right now, and thanking them for helping to shape me into the woman I am today. I urge you to do the same and make them smile.

❤️Cassey

Bluh-gah-teez with an Italian accent tho 🍝 - it

Bluh-gah-teez with an Italian accent tho 🍝 - it’s giving Godfather, kinda hits hard

For your forever reference:

BLOGILATES = BLAH-GI-LAH-TEEZ
CASSEY = KAH-SEE

HAPPY NEW YEAR everyone! 🎆 I started off my yea

HAPPY NEW YEAR everyone! 🎆 I started off my year…SLEEPING into 2025, and you know what? It was perfect. Exactly what I needed after a whole year of NOT, leading up to the Blogilates for @Target launch! Today I wanted to share with you one of my fave pieces from the collection:

🎀 The Reversible Bow Back Tee! 🎀

It’s the most versatile layering top ever! With 4 ways to wear it, you’re not buying 1 shirt for $25…it’s like buying 4 shirts for $25 🤌 AND you can wear it working out AND going out.

Alsoooo, I’ve been visiting random Targets and seeing how picked over the space is looking which BTW is the ONLY TIME I think I’ll ever be excited to see empty racks! Your enthusiasm for this collection (all the TikTok’s that are neverending on my FYP whatttt!?) has been the coolest thing ever. You can get the @blogilates Reversible Bow Back Tee in store or on target.com but at the rate people are tiktoking who knows how long this one’s gonna last!

Thank you so soooo much for your support. I feel the future is looking bright…

❤️ Cassey

#BlogilatesForTarget

Haven’t slept in a year No but really. @samlivi

Haven’t slept in a year

No but really. @samlivits was really concerned about us taking on this project as we were already dying from keeping up with the growth of @popflex_active.

He wasn’t wrong. There were numerous times this year when we both nearly broke - pushed past our edge, dealing with new problems day after day, week after week. 2024 never gave us a break.

But somehow, we made it to the @blogilates for @target launch in one piece, I think. I’m so exhausted. I can’t believe 2025 is about to begin. I kind of wish time could stop. I just need one moment to breathe.

Thank you everyone for your constant love and enthusiasm. Your energy fuels me.

❤️Cassey