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Wednesday
May 07, 2025

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Products, Cassey's Blog, Designing

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I just launched a clothing line… AT TARGET

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blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target

If these shorts upset you, they’re not for you,

If these shorts upset you, they’re not for you, and that’s ok!

These are my first ever built-in panty running shorts and they are SO COMFORTABLEEEEE! You literally cannot even feel the panty! It’s so good. This design is a fave among the runners on our team and my personal go-to at the moment.

The ✨Super Slit Short✨ is avail now on @popflex_active in XXS-3X! I’m 5’5” wearing S.

If you want shorts with pockets or shorts with inner shorts I GOTCHU!! Try: Cadence Short or Supershort!

Any q’s, ask in the comments!
❤️Cassey

Studies have shown that the physical act of twirli

Studies have shown that the physical act of twirling leads to an increase of joy in the female body.

Which study you ask? The one in my heart and in yours too.

I’ve been dying to share my new 🩰Pirouette Babydoll Dress🩰 with you! I first sketched this design in 2023 so it’s taken over 2 YEARS for her to come alive but she’s worth the wait because the fit is SO GOOD! She’s the most comfortable, twirliest creation I’ve ever made. I seriously feel like a blossoming flower when I spin in her. The feeling is pure fairytale joy.

She’s avail in xxs-3x in 6 colors (well sorry actually 5 but you can get on the waitlist for meadow since she unexpectedly sold out in an hour!!) on @popflex_active Popflex.com.

I’m 5’5” wearing XS! Totally true to size.

Any q’s lemme know below! I hope you love her as much as I do!

❤️Cassey

Did something a lil different tonight! The @popfle

Will people love or hate? Sometimes I don’t know

Will people love or hate? Sometimes I don’t know but at least I try.

This is the new @popflex_active Boxy Crewneck and it’s sooooo roomy. My fave part are the side zip slits! The best way to wear it is with full slit bc it’s just diFfErENT.

I’m 5’5” wearing S/M as a normal S! Do not size up! Trust me! The oversized-ness is already built in.

Comes in 4 colors from XXS-4X and it’s avail now on @popflex_active!

❤️Cassey

Guys, when I tell you the marketing MARKETING’D

Guys, when I tell you the marketing MARKETING’D and the budget does not exist ♾️

After the craziness of the @popflex_active pop-up, @samlivits and I checked into The White Lotus - no, LITERALLY. We became the actual hotel guests of a world that only ever existed on on our screens every Sunday night.

The moment we pulled up to the hotel and saw @thewhitelotus hotel sign and then Gaitok LITERAL ACTUAL GAITOK (aka @taymettt) casually walk by as I grabbed a fresh coconut complete with an orchid - I was floating in a dream.

Getting to watch the season finale live with other fans of the show, the team at @hbo, and the actual cast heightened my emotions so much that I was laughing, screaming, and crying - EMPHASIS ON CRYING 😭 - all night long. I’m still processing what just happened.

Oh, and guys. I specifically dressed Sam in a Saxon outfit complete with 90s inspired sunglasses and sunglass chums (did you know that neck thing is called a chum??) because why not do a subtle cosplay for funzies? East coast finance bro douchery was the vibe and I was digging it TBH.

AND THEN GUESS WHAT. Saxon himself (aka @patrickschwarzenegger) noticed Sam’s outfit and wanted to take a pic with him!?!?!? I about died. My proudest work by far.

Thank you @goldhouseco and @streamonmax for letting us play White Lotus for the weekend. This was truly THE event of all events. I can’t wait for season 4.

Taking you behind the scenes as we set up for our

Taking you behind the scenes as we set up for our first @popflex_active Pop-Up in YEARS. This is also our first print drop in YEARS. 💐🌸🌷🌼 Meadow is not dropping online until next week so if you want it first, if you’re in LA, and if you want to see it in person / try it on - COME!

Where:
The Lighthouse
1601 Main Street, Los Angeles, CA 90291

When:
Saturday, April 5, 2025 & Sunday, April 6, 2025
Time: 12-5p

I hope you looooove!! Also big big thanks to @shopify for executing the vision so beautifully and thank you @thelighthousecampus for hosting our pop up for the weekend!

💗Cassey