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Sunday
April 27, 2025

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Products, Cassey's Blog

Swim Journey Pt. 3: Launch Day!

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Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Did something a lil different tonight! The @popfle

Will people love or hate? Sometimes I don’t know

Will people love or hate? Sometimes I don’t know but at least I try.

This is the new @popflex_active Boxy Crewneck and it’s sooooo roomy. My fave part are the side zip slits! The best way to wear it is with full slit bc it’s just diFfErENT.

I’m 5’5” wearing S/M as a normal S! Do not size up! Trust me! The oversized-ness is already built in.

Comes in 4 colors from XXS-4X and it’s avail now on @popflex_active!

❤️Cassey

Guys, when I tell you the marketing MARKETING’D

Guys, when I tell you the marketing MARKETING’D and the budget does not exist ♾️

After the craziness of the @popflex_active pop-up, @samlivits and I checked into The White Lotus - no, LITERALLY. We became the actual hotel guests of a world that only ever existed on on our screens every Sunday night.

The moment we pulled up to the hotel and saw @thewhitelotus hotel sign and then Gaitok LITERAL ACTUAL GAITOK (aka @taymettt) casually walk by as I grabbed a fresh coconut complete with an orchid - I was floating in a dream.

Getting to watch the season finale live with other fans of the show, the team at @hbo, and the actual cast heightened my emotions so much that I was laughing, screaming, and crying - EMPHASIS ON CRYING 😭 - all night long. I’m still processing what just happened.

Oh, and guys. I specifically dressed Sam in a Saxon outfit complete with 90s inspired sunglasses and sunglass chums (did you know that neck thing is called a chum??) because why not do a subtle cosplay for funzies? East coast finance bro douchery was the vibe and I was digging it TBH.

AND THEN GUESS WHAT. Saxon himself (aka @patrickschwarzenegger) noticed Sam’s outfit and wanted to take a pic with him!?!?!? I about died. My proudest work by far.

Thank you @goldhouseco and @streamonmax for letting us play White Lotus for the weekend. This was truly THE event of all events. I can’t wait for season 4.

Taking you behind the scenes as we set up for our

Taking you behind the scenes as we set up for our first @popflex_active Pop-Up in YEARS. This is also our first print drop in YEARS. 💐🌸🌷🌼 Meadow is not dropping online until next week so if you want it first, if you’re in LA, and if you want to see it in person / try it on - COME!

Where:
The Lighthouse
1601 Main Street, Los Angeles, CA 90291

When:
Saturday, April 5, 2025 & Sunday, April 6, 2025
Time: 12-5p

I hope you looooove!! Also big big thanks to @shopify for executing the vision so beautifully and thank you @thelighthousecampus for hosting our pop up for the weekend!

💗Cassey

Today, I’m pushing the boundaries of fashion to

Lucky, lucky you 😘 1st romper: On the Runsie f

Lucky, lucky you 😘

1st romper: On the Runsie from @popflex_active

2nd romper: Supershort Runsie from @popflex_active

Which ones more your vibe?

❤️ Cassey