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October 01, 2024

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blogilates

Founder/CEO, Head Designer and Inventor.
My brands: @popflex_active, and Blogilates exclusively at Target 🎯

Something had to go to make room for something new

Something had to go to make room for something new…

When I first launched Blogilates at Target back in December 2020, my favorite product and the one I was the most proud of was the gold dumbbell. I had not seen anything like it on the market and I wanted to bring that aesthetic luxury feeling into all our home workouts.

The weights did really well and it made my heart so full to see you guys using them! On the flip side - the resounding feedback was that they were just too expensive. Over and over I would hear this and I knew I had to do something about.

So, in the end, though it was a decision I didn’t want to make, the gold weights needed to be retired in order to make space (literally) for something more affordable, but still cute.

I worked on creating aesthetic, muted colored dumbbells that would still give you that luxurious feeling even without the gold. I just launched my new Blogilates Jelly Weights at @target and I think the lower prices will allow many more people to enjoy Blogilates. I hope you like them!

Goodbye to the golden era of gold dumbbells - FOREVER IN OUR HEARTS!!!

❤️Cassey

I did it. I made the capri. It’s avail in xxs-

I did it.

I made the capri.

It’s avail in xxs-3x on @popflex_active if you dare.

❤️Cassey

I love me a multi-usage garment 👍

I am 5’5” wearing the Ace ‘em Skort in size small! It’s avail rn on @popflex_active in 9 sizes (xxs-3x) an. 4 colors! Hope you love! Any other q’s?

❤️Cassey

When the boat isn’t big enough, I’ll give you

When the boat isn’t big enough, I’ll give you the yacht 🛥️

I am so happy the ✨Your Favorite Long Sleeve✨ is reversible too! Ahhhh I love how classy the front is and how balletic the back is! I’m wearing size small here and it’s avail in sooo many colors on @popflex_active, XXS-3X!

❤️Cassey

omggggg I literally didn’t mean to but guyssss I

omggggg I literally didn’t mean to but guyssss IT IS ✨REVERSIBLE✨

How would you wear it?

This is the Call Me Baby Long Sleeve and it’s avail rn on @popflex_active in XXS-3X in so many colors 🌈

❤️Cassey

PS: Thank you @prad_jays asking me if it could reverse! Look at what we discovered together! I am gonna dm you to get your address and size because I’m going to send you this long sleeve right now!!

Which do you like better?! Well good news is that

Which do you like better?!

Well good news is that I’m always 2 steps ahead so you can have your choice of both 👍 The ✨call me baby long sleeve✨ with the crewneck is avail rn in 9 colors on @popflex_active! XXS-3X.

Enjoy!
❤️Cassey