Today is a big day. A day I only have ever dreamt of. And I honestly can't believe it is actually happening. Today @blogilates is in all @target stores in the United States...THIS IS INSANE.
Initially, I was actually really scared of this national launch. The truth is, I didn’t want my image plastered all over the packaging because I was afraid my Vietnamese-Chinese face and skin color would turn off customers who weren’t used to seeing someone who looked like me in their stores. I thought it would hurt sales.
The reality is, this deeply rooted insecurity came from a place of not seeing any role models that looked like me...it came from a place of being told my whole life that my ethnicity was a barrier to my success.
But that thinking has to stop now.
I don’t want other little Asian American girls walking into the fitness section at the mall and not seeing anyone who looks like them. This Target drop is not just about product. It’s about representation.
Please please please go head into Target today and take a pic of the @blogilates home gym collection!!! I want to see how the products look in your local store! And let me know what you end up getting!!! EeeeEEeeEeEEEeEeee!!!! Thank you for your support always! Love you guys!!!
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2 thoughts on “Blogilates At Target!”
There are 2 comments posted by our users.
Is the protein powder going to be continue to sell at Target? I noticed that they only sell the green matcha flavor but I always got the chocolate and vanilla flavor.
I noticed that the protein powder is in clearance at target. Is it still going to be available to purchase at target in the future?