I just launched a clothing line… AT TARGET
TODAY IS THE DAY! When you walk into any of Target’s 1800 US stores, you’ll see Blogilates apparel right up front, for the first time ever.
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OMG OMG OMG.
It’s always surreal to see my products on shelves, even four years after my very first equipment launch. But today after laying eyes on my apparel designs in the store, I’m overwhelmed with emotions.
Managing two brands at once while navigating a project of this size with a faster turnaround than I’ve ever experienced was HARD. Like, maybe my hardest year. But seeing it now… seeing my childhood dream right in front of me, along with the surge of love and support from Blogilates community… I’m so grateful. It was totally worth it.
Anyway, ready to see Blogilates for Target?!
I spy a hoodie that hoodies
AND IT HAS NEVER HOODIED AT $35 SO YOU BETTER SNATCH IT. Seriously though, you know I hold my hoodie standards very high. The Marshmallow Hoodie has:
🤍 An oversized fit
🤍 Super soft fabric
🤍 A double-lined hood
🤍 Blousy sleeves
And before you ask me for a half-zip version… I gotchu. The Marshmallow Half Zip is for you. If you need something ultra cozy, the Campfire Fleece is ready to snuggle.
Does this skort look familiar?
I have a feeling the Ballerina Skort is gonna go quickkk. The layered skirt is ultra-twirlable, the crisscross waistband gives you an hourglass shape with no pinching, and YES the built-in shorts have pockets.
Will you pair your Ballerina Skort with the Reversible Bow Back Short Sleeve, which can tie in the front OR back (omg I love both ways), the ultra feminine Love Story Long Sleeve (which also bow ties in the back!), or maybe with the Crisscross Sports Bra? This bra is giving Bridgerton with it’s low square neckline and crisscross back. But guess what you won’t find? REMOVABLE PADS. There are pockets to add your own if you want and a nip cushion layer for a little extra coverage.
Speaking of Bridgerton and princess vibes, the Corset Tank and Corset Cropped Bralette are the cutest, most romantic (but still functional) tops you will ever wear to the gym. I cannot get enough of the princess seams!
Ok so the Crisscross Slit Skort has a high-rise A-line fit, which looks sooo flattering with the hourglass accentuating waist band. The built-in shorts have pockets because duhhh and the little slit in the front shows a little leg, but not too much. The perfect cutesy amount.
A moment for this skort with the matching Strappy Tank. Are you loving how many ways you can build an outfit? AN AFFORDABLE OUTFIT?
Its me! In the Ballerina Dress
Omg that’s me! OMG this dress! I need to see it in ballet or ice skating action. If you get it will you pretty please send me pics or tag me @blogilates?!
If you want an active dress with more coverage, you must check out the Romance Run Dress! It has thicker, adjustable straps and the skirt is slightly more structured, but still twirlable! The Game Set Match Dress is really fun too – It has a halter neck and drawstring waistline!
Jumpsuit = Easiest outfit ever
99 percent of the time, I’m running late because I can’t decide on my out. Jumpsuits are totally SAVING ME because it’s just one piece and I’m done!
The Sweetheart Jumpsuit is such a vibe. How adorable is that neckline?! And omg the fabric… it’s sooo soft! When I was in-store I just kept going back and touching it. I mean, we’ve all dreamed of an outfit that feels like pajamas but looks totally put together?
If you’re looking for a jumpsuit to workout in, go for the Peekaboo Flare Jumpsuit! It’s the perfect example of fashion meets function. I’m obsessed with the wide neckline and peekaboo cutout in the front.
And because I am obsessed with one-piece outfits, I had to make a romper too! The Barre Romper is like a romper version of the Ballerina Dress! So cute and feminine… just please don’t ask me how to pee.
Last but not least, some staples
Why are the staples sometimes the hardest to find? For example, there are sports bras everywhere, but it’s so hard to find one that fits just right without looking blah – I know this is especially true if you have bigger boobs. SO, enter the Cardio Queen Bra. This bra is medium-impact and super adjustable to get the right fit. And don’t you love that V neckline and keyhole in the back?
Same with running shorts! I just couldn’t find a pair that I love. Everything gave me diaper butt or looked boring and eventually… I just designed my own. The Ruffle Short has as stretchy, non-pinchy waistband and built in shorts that won’t give you uncomfy cameltoe. No diaper butt in sight – Only a cute ruffle!
OF COURSE there are leggings! Both the Crisscross Legging and Crisscross Flared Legging have an anti-cameltoe front panel, squat-proof fabric, a heart-shaped booty seam, and pockets (the necessities!), plus fun new details! The legging has a cute lil ruched ankle detail and the flares have an ankle slit. Oh and the flare sits below the knee to elongate the leg!
Next, the Travel Trouser! These wide leg pants are comfy cozy, but the pin tuck seams give a slightly more elevated look. These with the Marshmallow Hoodie = The perfect travel fit.
The magic is in the details
Every detail of this collection was so thought out, from the design features to the fabric, to the color options, down to the tags (omg what a learning curve). We had a vision and we showed up to give you our very best.
The team that made this happen is made up of only 7 women, including me! This project was unlike anything else we have done and it truly tested us in every way. We learned a lot, we grew a lot, and we are TIRED, but I am SO SO PROUD OF THEM.
Remember that this is only a limited collection! Once things are gone, they’re gone and… the future depends on how you shop. 👀
P.S. I’ve been reading your comments and messages all day with the biggest smile and happy tears streaming down my face. Thank you for the love and support, and please keep tagging me in the pics of your local Targets! I love seeing how everything looks in different stores!
55 thoughts on “I just launched a clothing line… AT TARGET”
There are 55 comments posted by our users.
Please telll me there’s plans to expand to Australian targets too😭
I can’t find your stuff in my store! They had ONE jumpsuit in stock a while ago but not in my size. Keep coming back to find it but it’s not here. How do i find it?
PLEASE restock, my area sold out before I could get anything 😭
I literally bought everything I could find in my sizes. I love this line so much!
Can you make these clothes in kids sizes if you haven’t already? BTW, I LOVE your clothes, and I want them for my birthday, but there might not be any kid sizes.
I really want to love the ballerina dress, but when I put it on, the front rolls down, exposing the seam and part of the inner material. I even found my size, and it fits everywhere great except for that. Is it doing that because my torso is too long? I really want it to work out because I love the dress. I went to 4 different targets to find my size.
Please tell me Blogilates is coming back to Target?? The line sold out of all my local target so quick, I could only find XL and XXL sizes literally just a few days after 😩😩 I am currently saving to purchase a couple POPFLEX items but I would LOVE a Target line, I already purchase other Blogilates items from Target. Love your workouts and gear 🩷🩷🩷
Love this collection but wish store carried xxs in this line.
Crying from Europe 😭
Love the travel trouser sweats. I need more.
Congratulations Cassey, what an achievement to have your own clothing line! We are SO proud of you, well done! Can’t wait to buy from the next launch!
I love seeing you product in stores, plz keep restocking!! and maybe you can restock the ballerina skirt ??!
Wow! Great job, getting into any retail store is tough. Keep pursing your dreams!
When are you guys restocking the marshmallow full zip in black 2X or bigger?
While I respect that running a business is difficult, I hope you reconsider this partnership. Target’s decision to stop pursuing DEI work clearly aligns with politicians who want to make the world harder to live in for women, people of color, and LGBTQ people. I’ve always assumed a lot of your followers are the latter two, and I think we can all agree we’d rather support companies who are in favor of more opportunities for women.
Thank you, and I hope for future ways to support you and other small brands
So every single item in your home is from a brand or place that supports DEI? Do you know that Target is one of the most inclusive stores out there? They were doing DEI before it was even a thing. Maybe it’s time to stop listening to the news and realize that they are the cause of the division right now, not TARGET! Good grief, get a grip!
Will you restock the marshmallow hoodie?! PLEASE DO!!
I love your wide leg trouser pants. I can’t find them anywhere. Will you be releasing them again????
Please restock
Please restock the skirt !!!!
I’ve been following you and your story. I missed the launch date so couldn’t get what I wanted. I live in Massachusetts and I’ve tried all the Targets looking for the marshmallow hoodie and all are out of stock. I called family members in Rhode Island, Atlanta and California, but put of stock. I hope when it return, its as good as the launching.
I manage to get the travel trouser and it is so so so soft and comfortable. I LOVE IT!
I hope there are
Aside from the Target and Popflex Active websites, where can we find where the team addresses the differences in material, design, and production resulting in the price differential? I’d love to learn more about the sustainability and distribution for the Blogilates Target line. Many of the design and quality aspects look very similar.
Yes, after just purchasing some lovely items from popflex, these Blogilaties items look identical at a much more attractive price. I would be very interested in understanding the difference, and if there is none I’ll go buy out a target ;).
I have been doing your Pilates videos for 11 years and I’m so happy to support you and your fashion design ventures. Getting an opportunity with Target is HUGE! I finally had a chance to go to the Target near me and I found some super sweet purchases from your line. Just wearing them makes me feel so happy and feminine. I LOVE that the ballerina dress twirls. What a fun way to have activewear that’s pretty and stylish. I hope that many others appreciate all your hard work and that Target decides to have your designs as staples.=)
How long will this line be available at Target?
Six weeks from launch
Please please please make the sweetheart jumpsuit in tall! I recently purchased from Target but had to return due to sizing. I love the feel, color, and overall aesthetic. Help a long legged friend out 🤣
Please, please, please…..I NEED this collection to stay at target so I can eventually buy the entire thing!! 😁 it’s so hard because 2025 is the year I’m trying to stick to a budget the ENTIRE year and your making it sooooo hard! 😭😭😭 BUT, it is teaching me self restraint, so it’s not all bad! 😝 (though I still go into target every day and look at your beautiful designs…😉)
I’m in love!!!! I’m so in love !!!! Thank you for this piece of heaven !!!!!
Here’s a sweet and polite message for your request:
—
Hi Cassey,
I hope you’re doing great! My name is Shivani, and I’m from India. I’m a huge fan of your innovative approach to solving so many common struggles women face with clothing. Your designs are truly inspiring!
I wanted to check if your products ship to India. I’d love to place an order and own some of your amazing pieces. That said, I noticed the price of your skirts is $40, which translates to about 3,500 INR here. While I completely understand the quality and thoughtfulness behind your designs, it feels a little high for skirts since they generally use less fabric. I’d honestly be happy to pay this much for hoodies, but I was wondering if there’s any chance the skirt prices might be adjusted in the future.
Please know this comes from a place of admiration—I absolutely love what you’re doing and just wanted to share my thoughts. Thank you for creating such empowering and stylish products.
Looking forward to hearing from you!
Warm regards,
Shivani
I am just gonna say the cool green sweetheart jumpsuit is so freaking gorgeous!! I look like an actual princess!!! I am obsessed with the color and need other popflex/blogilates items in the exact same color!! And I sooo happy with the off shoulder sweatshirt in lavender it’s so comfy and cute!! Ah I’m just in love!!
please please please drop more jumpsuits in plus size! My birthdays on the 17th and I’m looking everywhere for it to wear! 🫶🫶
Will this outfits day in target or are they for only a limited time I am in love with all of this and how they fit thank you and hope to see more
All the hoodies were sold out before I could get my hand on one! 😭😭
I really really really hope you restock! 🥹🥹🥹
Congratulations on the fastest sale I’ve ever seen!
Hi! I think your story is so inspirational and I watch your videos and TAYLOR SWIFT wore your designs which is freaking amazing but I see your videos online and was super excited to see you would be at target but sadly all sizes are too big for me I am a preteen and I do dance six days a week and I thought the clothes would be good for dance but I am a xxs or 00 and five feet tall and there are no sizes for me but still omg this is so cool I love the ballerina skort and sweetheart neckline jumpsuit ❤️❤️
I have a couple questions! Are the target collab and your website made by the same manufacturer? I noticed there is a large price difference and was curious if they are different materials I picked up a pair of the the crisscross leggings but will be returning them since they run a bit small and attract lint like crazy. Are the ones from you guys directly made from a different material?
I was wondering the same thing! I absolutely love the pieces at target and definitely bought a few, but was about to buy a pair of sweatpants -that look amazing-, but noticed reading the target reviews that they are tearing after one wash, which I don’t think is the case for the ones on your website. so would appreciate your take on this, as I would probably rather in the case just buy some from the website. thank you!
Is your brand in the Australian Targets?
Your target collaboration hoodies sold out at every target store near me. Bravo! Wish I was able to snag one before they sold out though
I saw your video on YouTube and found your site online! I’m going to have get get some of these for my niece’s birthday. She’s a ballerina, and I know will love your style and materials! Off to Target tomorrow!!
Two suggestions.
One, colors that are universal to specific color seasons (like Autumn, Winter, Spring, and Summer). For example, teal and turquoise are pretty universal. Look up power colors for color seasons by Pretty Your World.
And two, non-toxic options, like hypoallergenic materials and colors. Oeko-tex certified and/or GOTS certified etc etc. Chemical free…
I love the functional and cute design, I’m just looking for colors that match my color season and have nontoxic materials and dyes.
If you did those two things, I would DEFINITELY have so many of these products on my birthday or Christmas wishlists.
I will put you on just to keep on updates. Definitely subscribing…
Will you restock soon? It’s sold out at all Targets near me! My daughter really wants the ruffle tank top!
Will you be restocking items? The hoodies are sold out and I’d love to buy one.
Pop Pilates in high school was the first time I worked out consistently. I’ve fallen off since college, but I continued to follow your career. With the launch at Target, I finally got cute workout clothes that FIT me, and I stepped in the gym for the first time in years. There’s just something about feeling like my best self in your clothes that really does it for me. Thanks, Cassey!
Hi I am a preteen and love your clothes but I wish they had my sizes
I’m a teen, but I’m petite and clothing sizes don’t usually work for me- especially in tennis dresses. However, I purchased one of the activewear dresses in an xxs, and it fit great. A bit loose around the waist, but that’s to be expected. It was amazing quality too.
hi I’m also a preteen and I love the clothes but I’m also kind of small and it would be nice to see more sizes because I know they’re a large range and even tons of plus sizes but it would be nice to see like a kids large or extra large.
Oh my goodness Cassey!!!! I am only a teenager, but your story is so inspiring. From Taylor swift to target you have really made a splash. I already have some of your clothes, and the fit planner! I even signed up for a local teen fashion design class, which I LOVE. This is so exciting! As soon as I get home I am RUNNING to target!!
I love these designs. I could not understand why I can’t find the crisscross leggings in lilac snow???
The Crisscross Leggings come in Steel Blue and Black!
Hi I was looking for your ballerina dress but I realized that they are only for women And I am a 12 year old girl and only the hoodies and sweaters. please make clothing for preteen girls.
Why is it that on your website you offer the plus sizes, but now with the Target collab you are not offering those? They are not even on the target website.
Blogilates at Target sizing includes XS to 3X! Some styles are already sold out in certain sizes though!
Hi! So where I’m from, we don’t have ANY Targets😭 can I shop the collection directly from the website? Thanks!
Yes u can definitely shop online!
Shop here! https://www.target.com/b/blogilates/-/N-q643ler8trk